We can see Digital Marketing progressing in Nepal from the last 2-3 years. Previously, People did not know much about digital marketing, how to start and grow a YouTube channel, Google Ad Sense, Google Ad words and such now, people have started to harness the power of the internet and social media to grow business. As an Internet service provider has started providing the internet with a faster speed at affordable prices, the revolution in the digital marketing field has occurred. The table has turned in favor of digital marketing in Nepal.
Digital Marketing companies and individuals have been growing in Nepal and doing their best. As I know two years back there was just a few digital marketing company in Nepal. If you are thinking that all IT companies are digital marketing companies, then you are absolutely wrong. Companies that provide java, jQuery, Programming, website design and development, PHP services do not fall into digital marketing. Let’s be clear what digital marketing is about.
Digital marketing is a marketing process that uses electronic devices and internet access for a marketer to reach over potential customers. Businesses use online channels such as social media, search Engine Optimization (SEO), email, and website to connect with customers, which are digital marketing approaches. With increasing internet uses over time, the world is digitalizing rapidly than anyone has ever imagined. The number of people who go online is increasing every day. Google, Facebook, Instagram, Amazon, Apple Etc. are the giant companies and they are making fortune from digital marketing.