Prime Minister himself launching the event nationwide from October 2
Nepal Telecom (NTC), the Nepal government-owned telecom company is set to launch Fourth Generation (4G) nationwide from October 2, 2019. The telecom had previously served 4G in Kathmandu and Pokhara from January 1. After rigorous testing, NTC is finally ready to launch this most awaited 4G network nationwide in the presence of Prime Minister himself here in Kathmandu. Similarly, Chief Minister of each province will be present in all the provinces, in separate programs.
What can we expect from 4G Network?
According to sources and test outcomes, the peak data speed of NTC 4G comes above 200 Mbps, which is possible with all of their highly advanced technologies. Similarly, NTC 4G will also provide high-quality voice calls.
So what is 4G?
There are many acronyms to twist your head around like CDMA, GSM, LTE, WiMax, and the list goes on. These are very famous and vividly seen when you are buying any new mobile sets. According to radio sector of the International Telecommunication Union (ITU-R), the simplest meaning is that the “G” in 4G means by “generation,” since 4G is the fourth generation of mobile data technology.
Here is the list of cities with 4G Network extension from October 2, 2019.
Network companies are already testing the fifth generation of mobile broadband connectivity, 5G, but there’s a lot still to work out, even as some phone manufacturers are beginning to unveil 5G capable devices. Though there is plenty of hype, the infrastructure will take good investment and time to build.
If within one hour you can explain your services to one customer personally, then at the same time you can explain the very same thing to thousands of customers through the internet. That’s the power of the internet marketing.
So, What exactly is Digital Marketing? At present, the Internet is accessible anywhere and everywhere. The traditional way of marketing includes some of the strategies like Field marketing, announcing your services by self-involvement among the mass. However, the way of marketing has changed a lot in recent times because Digital marketing is chart-topping. It is the way of using every possible internet resource to get the customers access and interact with you. Digital Marketers can flow your information through one-click among millions of viewers. Hence, every business owners either in developed or developing countries like Nepal prefer modern techniques of Marketing. Digital Marketing in Nepal is evolving continuously.
It is a well-known fact that Nepal is a developing country in every sector. Technology is getting more advanced day by day. People are using technical gadgets on a daily basis for business, personal, entertainment, research, and many more purposes. So, Everything begins with our mobile phones and the internet. There is a wide variety of mediums to connect with people. Moreover, not only the young ones, children as well as old age people are using the internet. Therefore, without a doubt, Digital marketing in Nepal is one of the rising factors.
For the support of growing your business through Digital marketing in Nepal, there are various search engines, portal sites, online transaction sites, social media, etc.
Some fields of business like Travel and Tourism have already accepted Digital Marketing in Nepal completely yet some fields are still unknown about it. The main reason behind this is a lack of information about how important is Digital Marketing in Nepal. Following are 5 possible ways that Digital Marketing in Nepal can help you to explore the market and grow your business.
#1 Have You heard about Search Engine Optimization?
There are many aspects that a search engine detects while crawling through your websites. Having a well managed, responsive and quality website is very essential in recent times to rank on the first page of search engines like Google, Bing, Alexa, etc. There is a good number of SEO specialists available in Nepal. Also, the Digital Marketing companies in Nepal provide SEO as a part of Digital Marketing in Nepal.
One undeniable fact is people usually don’t visit the second or third page of SERPs. They interact with those sites which are ranked on the first page only. And SEO is the way to get the ranking task done. And If you are getting SEO as a part of the package “Digital Marketing in Nepal” then it’s fruitful. Hence, SEO is a way that most of the traffic visit your site and your business will get more exposure. The above chart comprises of what are the major aspects of SEO or if you want to know more and detail about it you can contact to any Company that provides service of Digital Marketing in Nepal or else you can go through the internet.
#2 Paying an employee and getting one customer of paying the search engine(PPC campaign) and getting thousands of customers?
PPC campaign can draw a large number of leads within minutes. PPC (Pay per click is the campaign for showing your business site at top of search results). It is also called as the inorganic way of SEO. After starting a PPC campaign you have to pay the amount according to the number of clicks you get in your website. SEO is time taking process whereas PPC is effective and quick.
You can convert your leads to your customers through this process efficiently. And these paid ad service is not only provided by search engines but also by social media like Facebook, Instagram, etc.PPC has a huge role in flourishing your business and considered a major part of Digital Marketing in Nepal.
#3 CONTENT is always the King
Content marketing is one of the powerful ways of marketing. “Content is the King” – This saying is very popular in the field of Digital Marketing in Nepal. Creating, nurturing and publishing the reliable and relevant content can sell your business at a maximum level. Digital Marketing in Nepal keeps content marketing as a top task because it helps to rank in search engines as well. Consider some points written below about content marketing:
Choose a group of Target Audience
Create contents like Articles, blogs, graphic designs, infographics, etc.
Attract the audience through quality content.
Convert audiences into customers.
#4 Learn how social media helps Digital Marketing in Nepal
At present, almost every person has at least one social media account in Nepal. Increasing the reach in your business service and sites is much easier through social media. Also, content plays a major role here. Attracting and convincing visual content is so important if you want to use social media efficiently. For this hire a Digital Marketing company in Nepal where they provide professional designs and visual content for your business.
The companies can help you with drawing the attention of targeted customers through advertisements campaign as well. They attract, interact and lead your customers on your behalf.
#5 You shouldn’t worry about Local Listings, reviews about your business.
If your customers Tcannot find your location through the internet then they might lose interest in your service. So If you take a package of Digital Marketing in Nepal, the companies assure you that your location appears on the internet. Also, They monitor what your customers think about your service and suggest about the improvements you need to make further. Review management is one of the crucial things in the world of Digital Marketing in Nepal because one bad comment can take your business down.
We can see Digital Marketing progressing in Nepal from Last 2-3 years. Previously, People did not know much about digital marketing, how to start and grow a YouTube channel, Google Ad Sense, Google Ad words and such now, people have started to harness the power of the internet and social media to grow business. As Internet service provider has started providing internet with a faster speed at affordable prices, the revolution in the digital marketing field has occurred. The table has turned in the favor of digital marketing in Nepal.
Digital Marketing companies and individuals have been growing in Nepal and doing their best. As I know two years back there were just a few of digital marketing company in Nepal. If you are thinking that all IT companies are digital marketing companies, then you are absolutely wrong. Companies who provide java, j Query, Programming, website design and development, PHP services do not fall into a digital marketing. Let’s be clear what a digital marketing is about.
Digital marketing is a marketing process that uses electronic devices and internet access for a marketer to reach over potential customers. Businesses use online channels such as social media, search Engine Optimization (SEO), email, and website to connect with customers, which are digital marketing approaches. With increasing internet uses over time, the world is digitalizing rapidly than anyone has ever imagined. The numbers of people who go online are increasing every day. Google, Facebook, Instagrame, Amazon, Apple Etc. are the giant companies and they are making fortune from digital marketing.
Today, due to the ease of technology and challanges it brings to the business, almost most of the businesses are transforming their technology trends into the new. Travel industry is effected even more with this trends.
We at Meronetwork have developed full stack technology that delivers cost effective solutions for any travel agents. This stacks specially handles marketing and operations of any travel agents. Following are the software stacks for Travel Agents.
Lets design website and start digital marketing for Travel agents
Designing website is an art, but designing website with client requirement and understanding nature of thier business is a success.
What I find is there are as many digital agaencies as travel agents, who want cheap website with the best results. I have found that the website is prepared within as less as three days and delivered to clients. I have also seen that those kinds of site takes more than three years to just even appear in google.
Traditionally, our society is not technology savvy in Nepal, and many big industries still sees not much importance of IT. However, Nepal Government is getting more and more tight in IT governance. We can take billing software as an example. It is illegal to use the billing software in Nepal which is not registered with IRD.